<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Capitalize Media]]></title><description><![CDATA[Capitalize Media]]></description><link>https://www.capitalize-media.co.za/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 09 Aug 2026 00:59:25 GMT</lastBuildDate><atom:link href="https://www.capitalize-media.co.za/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[H1 2026: The Numbers Behind South Africa's Biggest School Sport Platform]]></title><description><![CDATA[by Marcell Le  Roux SuperSport Schools enters the second half of 2026 with a platform that is leaner, more engaged and more commercially valuable than at any point in its history. The first six months delivered 46.4 million views across app and linear TV, 715 million minutes consumed, and a registered user base that has now crossed 1.5 million users. The milestone cements SuperSport Schools as the largest dedicated school and youth sport audience in Africa. For advertisers and brand partners,...]]></description><link>https://www.capitalize-media.co.za/post/h1-2026-the-numbers-behind-south-africa-s-biggest-school-sport-platform</link><guid isPermaLink="false">6a7477a8c34aae87f0de39ff</guid><pubDate>Thu, 06 Aug 2026 12:30:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/997bcf_960d477199e44d5b8538999aebe7c244~mv2.jpg/v1/fit/w_1000,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tamuka Tembo</dc:creator></item><item><title><![CDATA[Beyond Branding: How Capitalize Media Built a School Hockey Sponsorship That Delivers More Than Exposure]]></title><description><![CDATA[When brands invest in sponsorship, they’re not buying advertising. They’re investing in an audience, a passion point and an opportunity to create meaningful connections. That philosophy shaped the approach Capitalize Media took when developing Edgars’ partnership with SuperSport Schools Hockey. Rather than simply placing branding around broadcasts, the objective was to create a sponsorship ecosystem where every touchpoint added value for hockey fans while delivering measurable returns for the...]]></description><link>https://www.capitalize-media.co.za/post/beyond-branding-how-capitalize-media-built-a-school-hockey-sponsorship-that-delivers-more-than-expo</link><guid isPermaLink="false">6a72efe4a6b03c80faf32787</guid><pubDate>Thu, 06 Aug 2026 08:04:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/997bcf_2421302f30d241b1b61dbd7f10462179~mv2.webp/v1/fit/w_1000,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tamuka Tembo</dc:creator></item><item><title><![CDATA[It's Not About The Rugby. That's What Makes It Priceless.]]></title><description><![CDATA[Airlink &#38; Rugby's Greatest Rivalry by Matthew Beaver Rugby's Greatest Rivalry is bringing the Springboks and the All Blacks together for a tour that spans continents - and reignites a rivalry that has run for more than a century. But here is the truth that separates the sponsors who understand sport from the sponsors who merely rent a logo spot: this was never really about the rugby. It is about who shows up. And in this rivalry, that is the whole point. The Audience Is The Asset Strip away...]]></description><link>https://www.capitalize-media.co.za/post/it-s-not-about-the-rugby-that-s-what-makes-it-priceless</link><guid isPermaLink="false">6a73038a5d7bc426a5499015</guid><pubDate>Thu, 06 Aug 2026 08:04:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/997bcf_00b86eb6a15448ccb32f7203354c9618~mv2.jpg/v1/fit/w_1000,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tamuka Tembo</dc:creator></item><item><title><![CDATA[This Is Not A Traditional Golf Sponsorship. That’s The Point!]]></title><description><![CDATA[Southern Guards GC by Jean Willers Southern Guards GC is South Africa’s Golf Team - carrying the full weight, fire, and ferocity of a nation that lives for sport into every single event. But this team was never built on ego. It was built on Ubuntu: “I am because we are”. This isn’t just sponsorship. This is an invitation to be part of something genuinely historic; a team rooted in togetherness, unity, and care. Brands that step up don’t just buy exposure. They buy into a movement, and...]]></description><link>https://www.capitalize-media.co.za/post/this-is-not-a-traditional-golf-sponsorship-that-s-the-point</link><guid isPermaLink="false">6a72fec26f3a9867f4d7cb88</guid><pubDate>Thu, 06 Aug 2026 07:58:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/997bcf_085bbdfd3b7649e8a4bc8419cb745f39~mv2.avif/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tamuka Tembo</dc:creator></item></channel></rss>