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Uber Case Study
Overview
Uber partnered with SuperSport Schools to launch Uber Teens, giving 13–17-year-olds safe, parent-approved access to Uber rides. The August 2025 campaign used authentic teen voices, influencer storytelling, and short-form content across the platform’s youth-focused ecosystem to build awareness, drive consideration, and position Uber Teens as a safe, cool, and empowering transport solution for modern families.
Campaign Objectives
Build awareness of Uber Teens among youth and parents, drive invites and feature activations through relatable peer-led content, and position Uber as a trusted mobility partner for school-age users and their families.
Results
415k
in views and impressions
A significant increase in Uber Teens invites during the campaign period.
Influencer content produced will be used as the benchmark internationally
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